UX, Data & Research
Visualizing the browsing habits of a newspaper audience.
The taste graph visualization is a topic modelling design research project conducted at the Visual Analytics lab (OCADu). Working with the Globe and Mail, Canada’s largest national daily newspaper, the visualization displays the newspaper’s audience browsing habits. What are the interests of the viwers of the finance section? The visualization answers this question by showing what other sections and sub-sections of the website they visit. Such answers are of interest for the newspaper’s advertising clients and could help them better create and target their ads.
The proposed design was further developed by the subsequent lab research fellow and presented at the Discovery conference in Toronto.